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Complex decision-making is often supported not by single messages but by multichannel communication packages that need to be evaluated in their own right. The purpose of this paper is to present a new analytic approach to this package evaluation task combining textual analysis, functional analysis (FA) and media synchronicity theory.

The authors combine textual analysis, FA and media synchronicity and demonstrate this in a single case analysis of a multichannel communication package offering mortgage information.

When applied to a mortgage communication package for consumers, the evaluation reveals significant problems concerning the contents and timing of mortgage information and the channels chosen to convey it.

This paper outlines a new direction for evaluating multichannel consumer information, in that it does not focus on user channel preferences but on channel requirements stemming from the communicative task to be performed.

This paper enables designers to optimize the design of multichannel communication packages and its individual components to support customer’s decision-making processes with regards to complex products.

Improving information to guide complex decision-making processes leads to better informed consumers.

Research into effective multichannel communication within marketing is in its infancy. This paper offers a new perspective by focusing on channel requirements stemming from the communicative task rather than consumers’ channel preferences.

With the increasing development of the surgical robots, the opto-mechatronic technologies are more potential in the robotics system optimization. The optic signal plays an important role in opto-mechatronic systems. This paper aims to present a review of the research status on fiber-optic-based force and shape sensors in surgical robots.

Advances of fiber-optic-based force and shape sensing techniques in the past 20 years are investigated and summarized according to different surgical requirement and technical characteristics. The research status analysis and development prospects are discussed.

Compared with traditional electrical signal conduction, the phototransduction provides higher speed transmission, lower signal loss and the immunity to electromagnetic interference in robot perception. Most importantly, more and more advanced optic-based sensing technologies are applied to medical robots in the past two decades because the prominence is magnetic resonance imaging compatibility. For medical robots especially, fiber-optic sensing technologies can improve working security, manipulating accuracy and provide force and shape feedback to surgeon.

This is a new perspective. This paper mainly researches the application of optical fiber sensor according to different surgeries which is beneficial to learn the great potential of optical fiber sensor in surgical robots. By enumerating the research progress of medical robots in optimization design, multimode sensing and advanced materials, the development tendency of fiber-optic-based force and shape sensing technologies in surgical robots is prospected.

This paper aims to develop a novel miniature 3-axis force sensor which can detect the interaction forces during tissue palpation in MIS (minimally invasive surgery). MIS offers many significant merits compared with traditional open surgery, the wound to the patients and the postoperative pains are alleviated and reduced dramatically. However, the inherent drawback due to lack of force feedback still exists while conducting some operation procedures. For example, tissue palpation performed easily during open surgery could not be realized in an MIS manner.

The force sensor is based on the resistive-based sensing method that utilizes strain gauges to measure the strain when the external loads are acting on the tip of the sensor. A novel flexible tripod structure with bending and compression deformations is designed to discriminate the magnitudes and directions of the three orthogonal force components. A linear characteristic matrix is derived to disclose the relationship between the sensitivity and the geometric parameters of the structure, and a straightforward geometric parameterized optimization method considering the sensitivity isotropy is proposed to provide the sensor structure with high sensitivity and adequate stiffness.

The sensor prototype can perform force measurement with sensing ranges of ± 3.0 N in axial direction and ± 1.5 N in radial direction, and the resolutions are 5 per cent and 1 per cent, respectively. It is concluded that this force sensor is compatible with MIS instruments and the ex-vivo experiment shows that the sensor can be used to perform tissue palpation during MIS procedures.

This paper is intended to address the significant role of force sensing and force feedback during MIS operations, and presents a new application of the resistive-based sensing method in MIS. A tripod structure is designed and a straightforward optimization method considering the sensitivity isotropy of the sensor is proposed to determine geometric parameters suited for the given external loads.